[Udemy Free Coupon] – Value Innovation Process® Success Stories

• 1. Show that when you follow the Value Innovation Process you will deliver exceptional value to the Most Important Customer in the Value Chain (all six examples)
• 2. Demonstrate the importance of following each step of the Value Innovation Process
• 3. Underscore that you must identify the Most Important Customer correctly (The FoldedPak and Nautilus examples)
• 4. When you are introducing a consumer product the world has not seen before, you must win the Zeroth and Second Moments of Truth (NovaMin/gsk example)
• 5. Support functions (IT, HR, finance, etc.) can use the Value Innovation Process to deliver much greater value to the Business Units (Chevron example)
• 6. Show you can transform a commodity product to a breakthrough (Aplicare example)
• 7. NonProfit companies can use the Value Innovation Process as effectively as ForProfits (Compassion International)

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