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How to get your first 1,000 customers.
Go from 0 to 1,000 customers in 1 course. Social media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram & more.
Go from 0 to 1,000 customers in 1 course. Social media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram & more.
What Will I Learn?
- Understand the basics of growth marketing and traction channels
- Drill down on customer pain points and build user personas
- Align marketing channels with their personal preferences and skills
- Use Twitter and Facebook to conduct research and sales outreach
- Canvas Reddit, Meetup, and other platforms to canvas for customers
- Set up, manage, and analyze user stats & behaviors through Google Analytics
- Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
- Set up, populate, and use an Instagram account
- Market using 3 different techniques on Instagram
- Set up, populate, and use a Snapchat account
- Market using 4 different techniques on SnapChat
- Build and maintain a press list
- Strategize angles for pitching and being covered by press
- Understand the mentality and mindset behind press & journalists
- Successfully manage relationships with press and pitch them successfully
- Build a comprehensive content marketing plan
- Build and maintain a content calendar
- Use 5 different techniques for coming up with blog & content ideas
- Promote their content through 6 different strategies
- Employ the skyscraper technique successfully
- Find, track, and land guest posting spots on other blogs and outlets
- Plan, script, and produce videos for marketing
- Analyze and track video marketing metrics
- Decide which camera equipment fits their budget and needs the best
- Effectively combine video marketing with pre-existing content
- Strategize and produce videos for marketing on YouTube
- Build landing pages for email or lead capture
- Understand the best practices of creating and promoting lead magnets, like webinars & white papers
- Analyze your on site SEO factors and optimize them
- Conduct keyword research for SEO opportunities
- Manage keyword density and other metrics needed for ranking on Google
- Design, plan, and start advertising on Google, Bing, and Facebook
- Analyze & understand search engine marketing & social ad marketing metrics
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