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[Udemy Free Courses] – Introduction to Electronic Word-of-Mouth Communications

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[Udemy Free Courses] – Introduction to Electronic Word-of-Mouth Communications
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Introduction to Electronic Word-of-Mouth Communications.
A digest of essential theory and important considerations with examples from the retail industry.
What Will I Learn?
  • Develop a 360° view of the topic of electronic word-of-mouth
  • Gain a more formal and academic standpoint of electronic word-of-mouth in the context of marketing communications
  • Acknowledge the key considerations and factors for promoting eWOM

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